OUR BRAIN HAS TWO SIDES.

Left and right. Rational and Irrational.

I'm not sure why. But in my head this dichotomy is an epic – and hilarious – turf war.

On one side there’s a mild-mannered, grammatically-correct fellow I call Livingwell. He's a former fraternity executive board member. He holds doors open, pulls out chairs and has an insatiable affinity for Polo shirts. A true, humble gentleman of the South, that Livingwell.

Then there’s this other character, Livin’good. His energy level roughly equals 1.21 gigawatts. So pray he never finds a Dolorian with a functional flux capacitor. He throttles a Sonor drum kit. Runs in half marathons. Preserves the art of the mid-range jumper. And writes punchy. Choppy. Fragmenty. Sentences.

They're constantly at odds, you see. But nothing primes these two for civil strife like the creative process.

You see, Livingwell was a traffic manager. He thinks he knows exactly what kind of work clients tend to buy. Pragmatism is his muse. He’s level-headed. Practical.

Meanwhile Livin’good, artiste extraordinaire, is hell-bent on defying convention. For the sake of defying convention.

Fortunately, two years at the Creative Circus taught this duo a valuable lesson: there’s enough room in my brain for them both.

And once they realized they could coexist…well, the possibilities got much bigger.

Along with my ideas.